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  • Brunei sets sights on Economy as it celebrates National Day

    Brunei sets sights on Economy as it celebrates National Day

    AS BRUNEI DARUSSALAM celebrates its 42nd National Day, His Majesty Sultan Haji Hassanal Bolkiah Muizzaddin Waddaulah, the Sultan and Yang Di-Pertuan of Brunei Darussalam firmly set the nation’s sights on efforts to build a more robust economy as the Sultanate navigates its course towards Wawasan 2035.

    In His Majesty’s titah, our monarch highlighted the unique timing of this year’s National Day, coinciding with that of the holy month of Ramadhan. His Majesty duly reminded us all in Brunei that our independence and completing Ramadhan, “would not be realised without sacrifice, patience and pure intentions”.

    Further pointing out that, “while doing so, we should boost our efforts in building an economy for the welfare of the Rakyat and the nation.”

    For the last few years we, as a country, have pushed very hard to realise and achieve His Majesty’s desire to diversify from Brunei Darussalam’s life blood of oil and gas. And while casual observers may be quick to judge on how that may be slow in fruition, the groundwork continues to be laid by Brunei as it redoubles its efforts to pivot and build an economy that is less dependent on our hydrocabon natural resources.

    It has to be duly noted that the Maritime Eco-System that His Majesty touched upon in the very same titah is a very poignant development. Transshipment activities have received significant boost with the development of a ship-to-ship Lay-up Designated Area.

    For Brunei Darussalam, with its close proximity to trade shipping routes, and a protected bay in the form of Muara giving safe and secure shelter, it is a positive result for us as businesses in Brunei have a better potential in being competitive regionally.

    In essence, the timely development is a maritime area specifically for mooring, maintenance and transferring shipping cargo between vessels, allowing to reduce significantly operating costs, in particular during low demand. The latter part of that sentence has proven to be a thorn in Brunei’s side as many products come into the country, and little coming out resulting in exorbitant rates to export.

    It serves to be another part of the jigsaw puzzle for businesses in Brunei Darussalam to be able to get out there, now, on the logistics side, it seems like we are continuing to make steps in the right direction.

    A few years ago, I had the opportunity to work closely and assess some proposals to a private company, a client based in Serasa, which was looking at business opportunities, and, in particular, exports.

    Japanese entities are among those that came to view their site in Serasa, and recently still there has been firm Japanese interest in setting up in Brunei Darussalam, their goal was to leverage on Brunei Halal and Food & Beverage exports. Another visitor from the Republic of Korea that came to the same site to assess business opportunities was very excited in the potential at food packaging and Halal food exports from the sultanate. The parties stated their interests but at that point in time the numbers didn’t sit quite right.

    Those same interested parties would be greatly interested in another development that Brunei Darussalam is pursuing with its ASEAN neighbour, and partner, Singapore.

    The city state and sultanate are committed to another regional strategic partnership, one of many that the two share, notably the Brunei-Singapore Agri-Tech Food Zone. The initiative is aimed firmly at shoring up the supply chain and food security for both countries, and in the same instance, creating business activities for local business and further employment opportunities.

    It is this in-depth focus on pragmatic economic problem-solving, such as the maritime developments, in our economy, which may allow the follow through that some of businesses in Brunei require to flourish. We need the impactful consequences on the ground that can help the business case for local businesses to secure partnerships, foreign direct investment to flow, and to make good on the hard work currently carried out by Brunei Darussalam. All of which is designed to see the citizens and residents of Brunei reap what they are able to sow.

  • Severe traffic accidents concerning Brunei society

    Severe traffic accidents concerning Brunei society

    Recently there have been two significant road accidents resulting in fatalities, a number of other accidents which have gone viral due to the photos highlighting the severity of the crashes. The most recent severe accident took place in Temburong on the eve of National Day, all of which have concerned our society.

    Most tragic are undoubtedly the lives lost, with grieving family members left to pick themselves and move on, it leaves every Bruneian with a grim feeling, especially when we sit back and realise that many accidents can be prevented and curbed.

    Sometime ago, when it was called the Ministry of Communications and not what it is today, I was in the Belait District to speak to the Ministry’s Permanent Secretary, after he had delivered a key note address at the launch of a programme aimed at raising the calibre of driving instructors nationwide.

    It remains very firmly in my mind as its been the only time a Permanent Secretary, who had to rush back to Bandar Seri Begawan to attend to his other responsibilities, instructed me to call him in 20 mins on his personal line. He gave me his number, and departed in his official government vehicle, and the following conversation he outlined what the aim for the programme was. I was grateful that it wasn’t just lip-service or a ploy to leave me standing at the altar so to speak.

    Apologizing for his haste in leaving, Dato at the time explained that the education aspect, or training the trainers, was crucial in delivering a higher standard of driver. However, he did admit that it would take time and the standards upheld in order for there to be a significant change in accidents.

    My point in highlighting this isn’t to criticise or question whether or not the policy bore fruit, but rather to encapsulate what the severity of those accidents have in common.

    Speed.

    In my time as the motoring columnist at the Brunei Times, I had the privilege of speaking to accident investigators from the Royal Brunei Police Force, in particular when they invited Australian experts to help assist and teach them on specific aspects of understanding vehicle accidents.

    It was made very clear to all, with no uncertain terms, that the number one cause of fatalities in road accidents is speed.

    I go back to this simply because the images shared online show very clearly aspects of the road accidents, cars which have already been designed to crumple to reduce the impact on other vehicles, pedestrians and road users, compacted to highlight the forces involved.

    In one image, a government vehicle, a Pajero, was smashed head on and the chassis clearly contorted. In another incident this week, the vehicle remained mostly in one piece, but was turfed so far away from the road and facing the opposite direction, that people wondered how it got there, another telling aspect of this accident was that there were hardly any indications or markings on the ground nearby, implications of a vehicle traveling at speed and then in the air before landing in a heap.

    Just my humble opinion, but maybe we should continue with the current push to raise the calibre of drivers, while at the same time, we raise awareness and enforcement to curb the severity of these incidents.

    In the past, the Ministry of Transport and Info Communications had made notable strides in doing so, alongside the Road Safety Council. Maybe it is timely for us to revisit some of the initiatives that made it such a success, and see if we can replicate it for the benefit of all road users in Brunei.

  • Stay tuned for more stories!

    Stay tuned for more stories!

    The New Brunei Digest is home to Opinion and Analysis articles centred on Brunei Darussalam. Our Writers and Contributors span from the Sultanate’s News and Media sector as well as experts from a wide variety of Industries. It is our hope that our readers will benefit from our insights and perspectives, spurring Brunei Darussalam’s efforts to achieve its ‘Wawasan 2035’ targets.

  • Brunei Darussalam’s 42nd National Day and Welcome to The New Brunei Digest

    Brunei Darussalam’s 42nd National Day and Welcome to The New Brunei Digest

    As’salamu’alaikum warrahmatullahi wabbarakatuh.

    Bismillāhir-Rahmānir-Rahīm.

    First and foremost, on behalf of the management and administration of The New Brunei Digest, we would like to take this humble opportunity to greet our readers, old and new, on the auspicious occasion of our nation’s 42nd National Day.

    As some of us may know, the theme for this year’s National Day is ‘Bersatu Mencapai Cita Negara’, which roughly translates to united in achieving our nation’s aspiration. A rather fitting theme for not only our country as we look towards Wawasan 2035 in the coming years, but also for this platform.

    When I touched upon earlier in my greeting to readers both old and new, it is a nod to those readers who have read all our stories in the past. It has been a long journey for myself and fellow founder, Waleed PD Mahdini, and without the support and encouragement of our readership in the past, the professional network and acquaintances we have built up over the years, we would not even begin to consider this substantial undertaking.

    However, I digress… it was during His Majesty Sultan Haji Hassanal Bolkiah Muizzaddin Waddaulah, the Sultan and Yang Di-Pertuan of Brunei Darussalam’s 78th royal birthday celebrations that we had decided to venture back into this arena, with a new platform.

    In His Majesty the Sultan and Yang Di-Pertuan’s titah to mark the occasion, His Majesty highlighted that 2035 was nearing, and that we, as a nation, need to pull together in order to reach the targets that His Majesty laid out years ago.

    It was during that moment where His Majesty asked us, the rakyat, to question ourselves what can we do for the nation, and for one another, that spurred us both on to put together The New Brunei Digest.

    You see, for my own part, I have been in this industry for over 22 years, and my colleague longer still. Between us is almost five decades of working in communications, first and foremost on the frontlines and in the newsroom. Our bylines include that of Radio Television Brunei, where most of the Bruneians working today will have seen my colleague on their screens; and the Borneo Bulletin; and then came the inception of The Brunei Times, where we spent most of our years working together, as well as several other notable enterprises along our journey.

    In the corporate world also, ranging from Corporate Affairs in various organisations, we have been in the Oil and Gas sector, Banking and Finance, and as Media and Communications consultants in one way or another for past members of the State Legislative Council, and a number of smaller medium enterprise companies. At one point we even ran and delivered a car magazine, the first of its kind in Brunei Darussalam, with foreign contributors filling in where necessary as newly released cars would only be arriving on our shores much later on.

    With all that in the proverbial bank, it was a clear sign for us that it is now or never. Albeit with a new approach, better focus, still the hallmarks of the kind of writing and language that drew readers to our stories all those years ago, this time around we hope that we can bring more likeminded individuals to participate on a broader scale.

    As we firm up our platform, our forté will be Opinion and Analysis, Talking points involving Business and our Economy, with video content to come later down the road. Our wish is to deliver content and material that is relevant to our sovereign and the decision makers, and more importantly to break it all down for the rakyat and residents alike. As it is only with your support will our endeavour not only endure, but insya’Allah more importantly, thrive.

    So, please feel free to write in to The Driven Company, our publisher’s email address at driven.BN@gmail.com should you like to schedule an interview or discussion to collaborate. As we begin to move forward with our plans to grow this platform, we are open to explore all opportunities to engage with collaborators and contributors alike.

    Lastly, best wishes also to all observing the holy month of Ramadhan and to the members of our community currently enjoying the festive celebrations of the Lunar New Year. May this special time of the year unite us as we celebrate 42 years of nationhood.

  • Special Reports: Brunei Condemns Attacks On Iran

    Special Reports: Brunei Condemns Attacks On Iran

    Brunei Darussalam today released a statement condemning the attacks on the Islamic Republic of Iran which took place yesterday (Saturday 28th, February) in Tehran, while also confirming that all Bruneians in the Islamic Republic are safe and accounted for.

    The statement that was released by the Ministry of Foreign Affairs emphasised the Sultanate’s position, “Brunei Darussalam strongly condemns the attacks against the Islamic Republic of Iran on 28 February 2026.

    “These attacks resulted in the loss of innocent civilian lives and provoked retaliatory strikes in the Kingdom of Bahrain, State of Kuwait, State of Qatar, Kingdom of Saudi Arabia and the United Arab Emirates.”

    The Ministry highlighted that the escalations in the Middle East “constitute a serious violation of sovereignty and territorial integrity, and risk triggering a dangerous spiral of violence with severe and lasting repercussions for the region and beyond.”

    “It is especially regrettable that these attacks took place during the holy month of Ramadhan, a period of peace and restraint, and amid renewed diplomatic momentum toward a nuclear deal mediated by the Sultanate of Oman,” read the statement.

    “The continuation of hostilities in such circumstances raises serious concerns about good faith and undermines prospects for a negotiated solution,” the Ministry added.

    It also reiterated the Sultanate’s position on the firm opposition to the use of force, with Brunei Darussalam actively calling for respect to international law and the principles of the Charter of the United Nations.

    “We urge all parties to exercise maximum restraint, cease further hostilities, and prioritise immediate de-escalation, and to pursue dialogue and diplomacy in the interest of safeguarding regional peace and stability,” read the statement.

    The Ministry also in their statement reminded Bruneian citizens and residents to register their travel through the e-Register platform. Such measures allows for the monitoring of their welfare should any incidences arise in the regions that they are traveling in.

  • Special Report: Middle East Conflict

    Special Report: Middle East Conflict

    The Middle East Conflict that erupted Saturday has impacted Royal Brunei Airlines (RB) with a number of their flights cancelled.

    As the conflict continued to rage on overnight, four flights were cancelled, with another service, the Jeddah-Brunei route, being postponed until further notice.

    Flight BI97 operating the Brunei-Dubai and Dubai-London flights on the 28th February and 1st March were cancelled. As a result the return flight BI98 for both London-Dubai and Dubai-Brunei on the March 1st and 2nd respectively were cancelled also.

    As Dubai International Airport was rocked by missile fire following retaliatory strikes from Iran, RB like many others were not left with any other choice. The airline in a statement cited the air space closures and the escaliting conflict as the reasons behind the move, and explained that the safety of their passengers and crew were their top priority.

    “The safety of our passengers and crew remains our highest priority,” read the cancellation notice, “Affected passengers are being contacted directly and will be assisted with alternative travel arrangements or refunds, where applicable. Hotel accomodation will be provided where required.”

    Meanwhile, RB flight BI02 which operates from Jeddah to the Sultanate has been postponed until further notice, subject to airspace conditions and relevant approvals.

    “Revised operating details will be communicated once confirmed,” read the notice, with passengers advised not to proceed to the airport and to contact the RB Customer Service team for further assistance.

  • Youths urged to develop greater sense of responsibility

    Youths urged to develop greater sense of responsibility

    THE theme “My Country, Brunei Darussalam” certainly carries a very aptly patriotic message to the citizens and residents of the country, which is angled towards a particular emphasis to the country’s future generations of leaders – its youth.

    Speaking to the Bulletin yesterday, the Deputy Minister of Defence, Dato Paduka Hj Mustappa bin Hj Sirat, highlighted: “The theme is very relevant in that His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam, in his National Day titah, listed out his vision for the country’s progress and development to ensure improvements and continuity of the country’s peace, stability and prosperity, of which the responsibility should be shouldered by each and every one of us. The message was strongly conveyed to the younger generation to pick up this responsibility by nurturing a sense of duty to the country and our people and play their roles as the future leaders of our country, under the leadership of the monarch.”

    Speaking more towards the younger generations, Dato Hj Mustappa urged them “to heed His Majesty’s call to look after our country by being fully responsible in utilising all the privileges that we, as citizens of Brunei Darussalam are lucky to have, such as the subsidies that the government provides to the people that should not be wasted”.

    However, he noted that the government cannot go about it alone.

    “To ensure all this, we need to intensify our economy, through diversification, but we are still relying on oil and gas,” he said. “This is where the younger generations have a greater role to play, in fact, a bigger role in diversifying our economy.”

    He went on to say that “we’ve achieved another remarkable year by being united under the leadership of His Majesty, and we’re busy actively implementing government policies to ensure that the citizens continue to enjoy the prosperity and welfare of the country”.

    Dato Hj Mustappa acknowledged the countless numbers of younger citizens that work and strive everyday to improve upon the country’s continued peace, progress and prosperity. But he also stressed the importance of feeling a “sense of pride and sense of belonging to a country that remains ‘peaceful, prosperous and developed’”.

    “This is our country. It’s the only country we have and so we have a responsibility to look after it,” said the deputy minister.

    “If not us, who else is going to be responsible for looking after it and taking care of it.”

    Meanwhile, the Acting Deputy Commissioner of the Royal Brunei Police Force, Bahrin bin Mohd Noor took the opportunity to highlight the theme of this year’s National Day Celebrations, “My Country, Brunei Darussalam”, as being “very apt”.

    He also urged all the citizens and residents of Brunei Darussalam, particularly the younger generations, to protect the country, to always remain loyal to the monarch and uphold and nurture the principles of the Malay, Muslim, Monarchy (Melayu Islam Beraja, MIB) national philosophy and, above all else, “to maintain a sense of belonging to each other and our country”.

    Focusing further on the issue of law and order, especially in light of the recent report of increasing crime in some parts of the country, the Acting Deputy Commissioner said: “In this day and age, we are currently seeing many deteriorating social issues, particularly the experiences of crimes. I urge and hope that the youth continue to remain aware of avoiding and refraining from any criminal involvement.”

  • Education key to making future better world

    Education key to making future better world

    One of the 11 fellows of the Southeast Asian Press Alliance, Aquiles Zonio, who hails from Mindanao, Philippines, is in the country to learn more about the local situation regarding freedom of the press. Having invested 25 years in the media profession, Zonio, a correspondent for the Mindanao Bureau of the Philippine Daily Enquirer met up with the Bulletin to share his findings and ask a few questions of his own.

    “The main purpose of my visit here is to do a story on the real press freedom situation in Brunei. Based on my own experience, I can say that the Bruneian media is enjoying more freedom than what we are experiencing in the Philippines,” noted the Filipino scribe who received a fellowship grant from the press organisation that promotes and protects press freedom in the region.

    Elaborating on this profound comparison, bearing in mind that the Philippines often regards itself as the champion of press freedom in the region, Zonio explained: “There can be no real press freedom if journalists exist in a state of fear, poverty and corruption, which is prevalent, not only in the Philippines, but also in several other Asean member countries. I spoke to several colleagues in Brunei and they told me that they were not harassed or intimidated by the authorities for writing any sort of sensitive stories. ‘We are free to write any sort of story we want without fear of such reprisals from the authorities,’ they acknowledged.”

    Zonio, who is perhaps best known for being one of the three journalists to have survived the bloody Maguindanao massacre in 2009, where 58 innocent civilians were brutally gunned down in cold-blood by the Ampatuan clan, of which 32 were journalists, pointed out “journalism is not just a mere profession, it is a volition and it entails lots of sacrifices”.

    He went on to admit that as a journalist, “the personal experiences are not high paying but, you will find contentment and self-fulfillment and that is one thing that money cannot buy. There is no price tag for it”. Having covered the political affairs of the Philippines and the civil war in the Mindanao region, Zonio has amassed a wealth of experience. Asking him why he continues with this potentially fatal profession, he quipped: “The journalists in the Philippines, not all, do not really receiving high salaries, especially provincial journalists like me and unlike you journalists here in Brunei who receives handsome salaries. We, Filipino journalists, are just handsome but not in terms of the salaries.”

    Even before the Maguindanao massacre, his conviction and determination to get the truth out of covering high-profile corruption cases, injustice, illegal gambling, illegal mining, to which he received several death threats and libel cases for his noble efforts, ever since 2004: “I have to carry a gun when walking out in public to protect myself and I always keep a gun under my pillow when I sleep because the state cannot protect us and I don’t trust our law enforcement agencies. But being here in Brunei, it is the first time that I have experienced sleeping at night without having to worry about locking my door. I cannot do that in the Philippines or several other Asean countries.”

    Putting his career into a more philosophical perspective, he explained that by exposing the truth, “in the Philippines, you are putting one foot in harm’s way and this has happened to me, of receiving death threats since 2004. But I am lucky that I am still alive. I hope that I can live out the rest of my natural life and to die naturally, and not by ‘accident’ because I believe that God has a plan for every human being”.

    In his personal view, “freedom cannot be absolute because it comes with responsibilities. Our main objective as journalists is to serve the people, in other words, what we do is a public service. We are the fourth estate. When the other three branches of government go down, it is us as the fourth estate that has to give our voice to the visions of injustice or criminality. The media everywhere should always help the government attain the common good by publishing fair, accurate and balanced information. If the media cannot do that, then it poses a big question mark to our existence and worth”.

    Asking him the latest update in the quest for justice following the Maguindanao massacre, Zonio explained that he was optimistic that justice would eventually be reached, “maybe not today or soon, but maybe in 20 or 30 years time”. Surprised with his answer, he further spelt out: “We need to be patient. We need to make sacrifices. It is not easy to get the justice that you deserve in a country where the judicial system has double standards that is based for the rich, but we have to fight back through the legal process. But it may take three to five generations before we will see any real change. So why are we doing this? Not for our own sakes, but for the benefit of our children and their future.”

    Discussing some other aspects of his travels and experiences, he surmised that there is indeed much prejudice and misunderstanding around the world. “But there are a lot of commonalities. And the only thing that can change all that is education.”

  • Providing jobs necessary duty

    Providing jobs necessary duty

    “HAVING a job is not only about earning a living but equally important it is about honour and it is about self-respect and self-esteem,” said Pehin Datu Singamanteri Colonel (Rtd) Dato Seri Setia (Dr) Awg Hj Mohd Yasmin bin Hj Umar, Minister of Energy at the Prime Minister’s Office, as he laid emphasis on the focus and goal of the Oil & Gas Job Fair 2011 yesterday.

    Inaugurating the country’s first-ever five-day job fair, which is being held at the BRIDEX Exhibition Hall and specifically geared for the oil and gas industry, the Energy Minister at the Prime Minister’s Office set the scene for what the event was all about by emphasising that Brunei’s peace and prosperity were blessings from Allah the Almighty from which “we cannot be complacent or take it for granted” and that these blessings were also “the result of the hard work, wisdom and leadership of His Majesty the Sultan and Yang Di-Pertuan of Brunei Darussalam”.

    Pehin Dato (Dr) Hj Yasmin went on to underline His Majesty’s recent birthday titah whereby the monarch spoke of the need for “planning of human resource development (to) be more composed” as “the world is facing an extraordinary challenging future”.

    Zeroing in on the monarch’s point, the minister reminded everyone involved in the oil and gas industry’s public-private partnership “to grow our economy and to provide employment opportunities to the young generation”, where in this day and age, “having a job is one of the ingredients to make a person a complete being”.

    Pehin Dato (Dr) Hj Yasmin called on the industry to change their recruiting mindset and to take responsibility “to ensure we will all continue to enjoy the peace and share the prosperity”, which “should not be regarded just as a by-product of your business activities but rather it is your duty”.

    As spelt out in the country’s recently-published Energy White Paper, the energy sector is aiming for a target of 50,000 employment opportunities by 2035, of which 5,000 have been allocated for professional Bruneians, 35,000 skilled or semi-skilled workers and the remaining 10,000 specifically filled by guest workers, whereby the main growth areas for these employment avenues, other than in the upstream industry, would be provided in the downstream industry, as well as the oil and gas service sector.

    “Today we already have around 15,000 employment opportunities in the oil and gas service sector but, unfortunately, only 40 per cent are Bruneians,” the minister pointed out. He further hammered home the point that other than creating more job opportunities, “equally important, we must create good quality jobs that pay reasonable salary and offers career development opportunities”.

    Pehin Dato (Dr) Hj Yasmin then listed out the key initiatives that the Energy Department at the Prime Minister’s Office would implement in further ensuring the success of this ambitiously noble project.

    An overarching Energy Industry Competency Framework to align the training needs with the industry’s requirement is currently being prepared, in collaboration with the Ministry of Education, as well as the Department of Economic Planning and Development, to ensure that training providers have the capacity to generate competent Bruneians for the jobs offered by the industry.

    What the minister had in mind were not only those with the technical knowledge and skill to meet the industry’s standard but also “those who have the right attitude and personal and leadership skills”.

    The second capacity-building initiative, following the consent of His Majesty, is the formation of the Brunei National Energy Research Institute (BNERI) that is hoped to provide an avenue for local scientists, engineers and business leaders “to develop our energy industry to a new level and be able to compete within the region”. It also serves to provide a platform for research work with the industry that could be “patented within the country and with this, commercialisation of its associated products and processes” that would further open up another avenue career path for Bruneians.

    A new Local Business Development framework will also be introduced early next year that will regulate the creation of a more conducive environment for local companies by motivating them to employ more local talent as a means for them to be “more genuinely involved in the oil and gas sector”.

    The fourth initiative is the facilitation of more key investments in the industry to spur on more local business opportunities as a way to generate more employment opportunities.

    Although the minister admitted that many of these new initiatives would “take a bit of time for full implementation”, Pehin Dato (Dr) Hj Yasmin voiced out his hope for the more than 80 per cent of school-leavers without any tertiary education each year “would want to work if you give them the(se) opportunities”, who could then be trained by local companies through the smart and careful utilisation of the government’s Human Resource Development Funds.

    The minister further highlighted the 10,000 employment opportunities currently available that are supported “by our guest workers” and the commitment of business owners and management team “to ensure the continued prosperity of Brunei Darussalam”.

    Pehin Dato (Dr) Hj Yasmin then reasoned that “all the components are here and there should be no reason why we cannot act together and be able to work together to increase jobs for Bruneians”.

  • Brunei – Perfect place for family tourism

    Brunei – Perfect place for family tourism

    BRUNEI Darussalam, on the whole received pleasant and gentle praises by many of the international media that ranged from China to the Middle East, covering the week-long Asean Tourism Forum (ATF), but the issue of visa on arrival was also acknowledged to be a sticking point in the country’s bid to improve its inbound tourist volume.

    Motaz Othman, an area manager for the Islamic Tourism Magazine, who hails from Jordan but is based in London, pointed out “There is a big image for Brunei in the Islamic world because everybody knows that Brunei is committed to its Islamic culture”.

    Having attended many previous ATF meetings in Europe and Asia, “I consider Brunei a perfect sample of Islamic tourism for European, African, and American tourists because Brunei offers clean, responsible tourism and it is all family-related. You have it all here. Unlike other tourist destinations, even those of Muslim countries, there is no big problem with drugs, gambling, alcohol or prostitution. So you have a very good sample for the world. I believe this is a perfect situation.”

    However, despite the many positive benefits that Brunei offers as a unique tourist destination from an Islamic point of view, he narrated a story to prove his point of what he considered to be the main stumbling block to furthering Brunei’s tourism goals.

    “A friend of mine, who is a tour operator, was invited to this ATF as a hosted buyer, and as it was a prestigious destination, his wife wanted to fly out and accompany him to Brunei. But when they applied for a visa at the Brunei Embassy in Amman, she was refused a visa, with officials citing that she had to be ‘invited’. How can this be? Is it so complicated to facilitate visas for tourists?”

    He went on to say that the Middle East market is a big bonus not only for Brunei, but also for Asean tourism. “It’s perfect. We have similar food and cultures with the Asean countries.”

    Motaz used the comparison of Malaysia, explaining why it continues to be so successful in attracting millions of tourists from the Middle East.

    “It is unfair to compare Brunei to Malaysia because it is a much bigger country and it also offers many other alternatives. Here in Brunei, I believe that the authorities are looking for some class tourism and not just mass tourism. You are targeting rich people, with families, who want to enjoy a safe, peaceful destination. Malaysia attracts the eyes of Arabs and people from the Middle East because they have big promotions and huge alternatives. For instance, out of an Islamic family, the women prefer shopping, the children like to be engaged in a lot of activities and the men can go for other alternatives. Brunei has very limited alternatives for this class of people. Even your Royal Brunei Airlines only flies to Dubai and Jeddah. Yes, a lot is being done, but you are not yet a tourist destination.”

    He went on to surmise that it was “because of a prestige issue that you are targeting Europeans”. Brunei has focused itself onto the eco-tourism niche. “Many Europeans are fed up of going to bars, clubs and that kind of entertainment when they visit foreign countries, but there is a growing interest in enjoying nature nowadays. And Brunei is doing well with eco-tourism. It is not opening up the country for everyone and thus it is able to keep its country clean along with its culture and heritage.”